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"Help me. Fix me."That was the desperate plea I'd often hear from new clients. Every person that walked into our New York City hair salon for the first time had one thing in common. They'd grown up hating their curly hair. These four words have changed many people's lives and helped build the curly hair industry in the United States. A young immigrant woman and a hairdresser with curly hair opened the first salon in the United States catering only to curls because she couldn't find anyone to help her with her curly hair. Teaming up with a band of immigrant women who had to deal with prejudices while teaching their clients to celebrate their hair. This short story is about the uphill battles to convince bankers, beauty editors, and society that curly hair is beautiful, professional, and should be celebrated, which ultimately changed the hair world. Ouidad, “Queen of Curl,” author of CURL TALK, and the go-to curl expert featured in Oprah, Allure, Harper’s Bazar, InStyle, Vogue, WWD and The New York Times has been empowering women, men, and kids to celebrate their curly, wavy, naturally textured coils since 1984.